A populist Twitter-driven anti-corporate protest movement, targeting tax-dodging corporations whose balance sheets could make up for social service shortages, is gaining ground in the UK thanks to moments like this one--
At the London protests against Green, everybody was asked to turn up at the largest branch of Topshop and mill around like ordinary shoppers. Once a whistle was blown, they were to start chanting, put on sports clothing to dramatize what was being taken away from schoolchildren and sit down by the counters to stop sales. It was the Saturday before Christmas. There was a strange frisson as everyone turned up and looked around. It was impossible to tell who was a shopper and who was a protester: they looked the same. The whistle blew—and they shut down one of the largest retail stores in Europe.