The discovery that the US military is developing false online personalities – known to users of social media as "sock puppets" – could also encourage other governments, private companies and non-government organisations to do the same.
[...] none of the interventions would be in English, as it would be unlawful to "address US audiences" with such technology, and any English-language use of social media by Centcom was always clearly attributed. The languages in which the interventions are conducted include Arabic, Farsi, Urdu and Pashto.
Visions of disgruntled tech-grunts getting a little too in character and going native while the machine...
Revealed: US spy operation that manipulates social media | Technology | The Guardian.