of course mountain dew will sponsor us
I mean, i think the 90s were defined by this attitude of "lets do something cool and punky and a little arty, since we're lucky to be on the company dime for once and probably never again." It def defined like Spike Jones and Michel Gondry videos, TV shows like Mr. Show and Sifl&Olly, the design of Coop and Kozik, the careers of bands from Melvins up through Smashing Pumpkins. The 00s are defined by entitled kids growing up with the EXPECTATION of their art validated by corporations, which is why Cool Kids will bend over backwards to have an Mountain Dew logo on their album cover, or Tim & Eric can make a whole show without any jokes.
Whiney reflects on the 30th anniversary of MTV.