"there've always been juggalos"
Her boyfriend leaned in: "Look, dude, there've always been juggalos. It's just, before ICP, nobody gave us a name. We were just walking around in Bumfuck by ourselves, you know? But get us all together? Tens of thousands of us? And everybody wants to shut us down." At this I nod, but I don't know who 'everybody' is; overall the Gathering seemed more ignored than persecuted. "Just tell everybody the truth, ninja. Tell them what we're like. Maybe when they read it, they'll be, like, 'That's me, that's where I belong.'"
Kent Russell went to the Gathering of the Juggalos and wrote about it for n+1. The result is a little arms-length ethnographic for my taste, but it's still compelling as all hell.