tumblr is disgusting
Tumblr is proposing to charge:-$100K for “partnered content” aka 15 posts a day by one of the NYFW bloggers -$150K for a sponsored takeover of tumblr.com/nyfw -$350K for sponsored takeover of tumblr.com/tagged/fashion
All of these sums are per week. We’ll just let that sink in.
Lost in all of this, of course, are the 20 bloggers that Tumblr is sending to NYFW. We’ve confirmed that Tumblr has no intention of paying said bloggers, whose original content the company is using to leverage unheard of sums from big-name brands, garnering huge profits and at zero cost. It’s certainly at least a little exploitative, considering that many of these bloggers are quite young (some are still in college) with little knowledge of the industry and of their own earning power.