more rewarding things to be scared of
"I pitched Inbox Zero to them as the opposite of The 4 Hour Work Week. The book deal that I got was based on the fact that I said 'he gets the first third of all of that right,' which is 'learn how to manage your attention and not apologize for it.' I think he gets the last two thirds wrong, because he says 'phone it in and put up a hammock with your free time'.
This about how to make the time to do something harder than what you're doing. Rather than managing your attention to be able to do less, it's about making the time to be scared of something that's more interesting. Thinking this way is complicated, and hard, but I hope it does encourage someone to make a change to do something more worthwhile than fiddling with their e-mail. Or writing a book about fiddling with e-mail.
I hope this is something along those lines. If it's not, maybe I'll do it better next time. But it's not gonna stop me from trying."
-- Merlin Mann, on why he abandoned his book, in B2W #13, "The Kids' Great"